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The importance of creating a line sheet for your brand

Updated: May 14

The importance of creating a line sheet for your brand

In the fast-paced and competitive world of the fashion industry, effective communication is key when presenting your collection to buyers and retailers. One indispensable tool for this purpose is the line sheet.

A line sheet serves as a comprehensive snapshot of your fashion collection, providing crucial information that helps buyers make informed decisions. In this blog post, we'll delve into what a line sheet is, its importance in the fashion business, and three practical ways to create one yourself.

What is a line sheet?

A line sheet is a document used by fashion designers, brands, and wholesalers to showcase their product collections to potential buyers. It acts as a condensed catalogue, highlighting key details about each product, enabling buyers to quickly assess and make purchasing decisions. 

What to include in a line sheet?

  1. Brand Information: Such as brand name, brand logo, contact information and social media handles

  2. Product Images: These are high-quality images of your product and can be photos of CADS. Multiple views (front and back of garment) and colour options can also be included

  3. Product Details: Style name or code, brief product description, size range, colours, and fabric/material information is important

  4. Pricing: Retail price or wholesale price, and minimum order quantities (if applicable)

  5. Ordering information: Contact information, order deadlines (if any), lead times and payment terms and conditions

  6. Optional: Lookbook, mood boards, brand story or mission statement

Line sheet for fashion designer

Importance of line sheets in the fashion industry:

  1. Efficient Communication: Line sheets provide a clear and organized way to communicate essential details about your collection to buyers, making the ordering process more efficient.

  2. Professionalism: A well-designed line sheet reflects professionalism and attention to detail, creating a positive impression on potential buyers and retailers.

  3. Streamlined Ordering Process: With all pertinent information readily available, buyers can easily place orders, reducing the likelihood of misunderstandings and ensuring a smooth transaction process.

Now, let's explore three ways to create an effective line sheet:

  1. Traditional Design Software: Utilize graphic design software like Adobe InDesign or Illustrator to create visually appealing line sheets. This method allows for full customization, enabling you to showcase your brand's aesthetic. Include high-quality images, concise product descriptions, pricing, and any other relevant details. Save the file in a format that is easily shareable, such as PDF, for seamless distribution to potential buyers. (Hint: I offer this service to my clients! Get in touch for a quote).

  2. Online Line Sheet Tools: Take advantage of online line sheet tools and platforms specifically designed for the fashion industry. These tools often offer templates that can be customized to match your brand's style. Examples include Brandboom, Joor, or NuOrder. These platforms typically provide additional features like order management and integration with other business tools, streamlining the entire sales process.

  3. DIY with Spreadsheet Software: For those on a budget or looking for a straightforward approach, creating a line sheet using spreadsheet software like Microsoft Excel or Google Sheets is a viable option. Create a grid layout with columns for product images, descriptions, sizes, colours, and pricing. Ensure the sheet remains clean and organized, and export it as a PDF for easy sharing.

Remember, a well-designed line sheet should be visually appealing, easy to navigate, and convey the essence of your brand effectively. Regularly update your line sheet to reflect new collections or changes in your product offerings.


In the fashion industry, where visual appeal and efficiency are paramount, a well-crafted line sheet can be a game-changer. By incorporating high-quality visuals and essential information, you'll not only make a lasting impression but also facilitate a smoother transaction process. Whether using traditional design software, online tools, or a DIY approach with spreadsheets, creating a compelling line sheet is an investment in the success of your fashion brand.

Need help creating a line sheet? I would be delighted to help you design something beautiful and functional! Get in touch for a quote and I will get back to you within 2 business days.

Happy designing,




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