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Discover Your Brand's Print Persona!
Here are my top 5 print personas or brand archetypes commonly used to determine your typical target customers in women's fashion. Let me kno


Where I Find Trend Research: Top Sources for Textile Print Designers
Many textile print designers ask me where I go to find trend research. WGSN can be a bit pricey for many, but there are so many options...


My Thoughts on Catwalk Reactive Trends
In the world of textile design, especially in response to catwalk trends, it can feel like a whirlwind of pressure to keep up with the...


What is a Mood Board? (And Why You Need One!)
What is a Mood Board? In the world of fashion print design, a mood board serves as both a guide and a visual representation of the...
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