Are you considering launching your own fashion brand or product line and planning to use prints heavily in your collections?
Well, you're going to enjoy this exercise!
To choose the perfect print for your products, you must decide on the sort of customer you are selling to.
Here are my top 5 print personas or brand archetypes commonly used to determine your typical target customers in women's fashion. Let me know which resonates with your brand vibe the most!
The Lover:
Characteristics: Passionate, intimate, and sensual. Brands embodying this archetype focus on beauty, desire, and emotional connection.
Target Customer: Women who value romance, elegance, and personal relationships. They seek brands that make them feel special and cherished. Print Ideas: Romantic florals, lace patterns, heart motifs, and soft, flowing designs.
Colour Palette: Soft pinks, deep reds, blush tones, and gold accents.
Examples: Carolina Herrera, Oscar De La Renta, Zimmermann, Camilla.
The Creator:
Characteristics: Innovative, artistic, and bold. These brands emphasise creativity, originality, and self-expression.
Target Customer: Women who are artistic and imaginative and appreciate unique, high-quality designs. They are often trendsetters and value individuality. Print Ideas: Abstract art, bold geometric patterns, hand-drawn sketches, and eclectic mixes of textures.
Examples: Alexander McQueen, Vivienne Westwood, Romance Was Born, Alemais.
The Explorer:
Characteristics: Adventurous, independent, and free-spirited. Brands in this archetype promote discovery, freedom, and a connection with nature.
Target Customer: Adventurous women who love to travel and seek new experiences. They prefer functional yet stylish clothing that supports their bohemian lifestyle. Print Ideas: Nature-inspired, bohemian patterns and earthy textures.
Examples: Ulla Johnson, Johanna Ortiz, Boteh, Free People.
The Ruler:
Characteristics: Authoritative, sophisticated, and commanding. These brands project power, control, and exclusivity.
Target Customer: Women who are ambitious and successful and seek to project an image of power and sophistication. They often prefer luxury and high-end fashion. Print Ideas: Luxurious damask, regal brocades, black and white stripes, plaid and animal print.
Examples: Louis Vuitton, Versace, Gucci, Roberto Cavalli, Balmain.
The Everywoman:
Characteristics: This archetype is relatable, down-to-earth, and approachable. These brands embody simplicity, classicism, reliability, and inclusivity.
Target Customer: Women who value practicality, comfort, and authenticity. They appreciate brands that are accessible and relatable. Print Ideas: Subtle stripes, gingham, and minimalistic patterns like ditsy and dots.
Examples: Acne Studios, Max Mara, Cos, Uniqlo.
Which Print Persona Does Your Brand Align With?
Choosing the right print for your brand is key to telling your story and connecting with your audience. Whether your vibe aligns with the elegance of “The Lover,” the adventurous spirit of “The Explorer,” or any other archetype, custom textile designs can elevate your products and make them truly unique.
If you’re ready to bring your vision to life, I’d love to collaborate with you on a custom print that perfectly reflects your brand. As a freelance textile designer with years of experience creating standout patterns, I’m here to help you find the perfect fit for your brand’s identity.
Get in touch today to discuss your project, and let’s create something beautiful together!
You can view my portfolio here to get a feel for my work.
Want to get started? Leave a message here or email hello@carolynquan.design
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